26 February 2020
On February 26, 2020, RTB House hosted the first annual edition of RTB Day Dubai.
The event took place with extraordinary views from the FIVE Palm Jumeirah hotel, and welcomed leading marketing specialists from across the MENA region. Thanks to the efforts of Slava Petrenko (Country Manager, Middle East & Africa) and his team, expert marketers and advertisers discussed the latest in mar-tech trends and how they will shape local markets.
RTB Day Dubai kicked off with two insightful presentations: one on Artificial Intelligence by (Tomasz Wnuk, Business Development Director at RTB House) and another on Fraud Protection (Dhiraj Gupta, CTO at mFilterIt). The agenda also included a lively panel discussion on fraud protection, from digital leaders like hala, OLX and Bayut.com
After a short break, conversation shifted to Influencer Marketing, with marketing representatives from Maxfashion, Landmark Group and Araby Ads telling stories about their unique experiences in the influencer space.
As with every RTB Day, we put great emphasis on making time to relax, network, and above all, enjoy the views of Dubai from the hotel beach bar. With live music, cocktails, and even live cooking, attendees were able to make the most out of their time together. A huge thanks to everyone who attended!