25 September 2019
The first edition of RTB DAY in Ho Chi Minh City was focused around future trends in the e-commerce industry. Notably, the Mobile Fraud presentation delivered by Nana Phan, Sales Manager SEA, Appsflyer attracted a great deal of conversation and interest. The event also hosted a panel discussion with leading marketers on hot topics within marketing strategies. Moderated by Van Hoang, Sales Manager at RTB House, the panel addressed major topics in new marketing tactics with brand representation from VietnamWorks, HoanghaMobile, and Juno.
Top-of-mind trends were also part of the day, in an open discussion between specialists from brands like Sendo, Traveloka VN, and Leflair. New technologies are breaking barriers in this space, and the marketing industry should expect top-of-mind solutions to solve new challenges in the digital era.
The event was also sprinkled with fun entertainment including some quiz games with special prizes.